MarTech 2019 says that 70% to 80% of search engine users are ignoring paid ads on search results and are focusing solely on the organic results. This proves the immense emphasis of organic SEO services in turning around business fortunes online. The growing emphasis of new trends like voice search clearly indicates that organic SEO is only bound to grow in the near future.
When gaining a loyal customer base is your business’s ultimate goal, the importance of organic SEO cannot be overestimated. If your SEO strategy is not rock-solid, you will end up with low search results, and that is where you definitely do not want to be. It is important to have a tactical SEO campaign that is meant exclusively for your business, your target clientele, and your product/ service offerings. With this, the results will be much better than a haphazard SEO plan, which is not built by experts. If you are having a challenging time in getting the SEO done right for your organization, an organic SEO service provider company such as seoresellerscanada can help you. However, before hiring any SEO company, let’s first understand what benefits they can offer you.
5 Important Benefits of Hiring an SEO Agency
1) High ROI
SEO helps you to gain the highest level of return on investment than any other form of marketing strategy. Since there is not much investment in ad spending, as is the case with PPC, the marketers need to focus on keywords and great content in order to get the heavy lifting done for their SEO campaign success. This is where the cost remains low, but the benefits are incredibly high. As a result, the company enjoys maximum ROI when they enlist the assistance of a professional SEO agency for an organic visibility boost.
2) Long-Term Results
You can achieve consistent long-term results in terms of rankings on the search engines. SEO works gradually to provide you with a long-lasting result. As long as you keep pushing fresh content, build authoritative links, and adhere to the evolving Google guidelines, the outcome will keep delivering new leads to your site. This way, organic SEO emerges as one of the most potent inbound marketing techniques to capture the attention of the site visitor, bring them closer to your brand, and convert them successfully. This, in turn, provides a much-needed competitive edge to your business.
3) Increased Visibility
By hiring an organic SEO service, you get the coveted page 1 ranking. Why is this important? It is seen that 90% of search engine users do not go beyond page 1 of the Google search engine results page. So, if you are languishing on the 4th or 5th page, your targeted customers won’t even come to know of your existence, forget about engaging with your brand. Only when you are positioned in the top 10 Google rankings, will you be able to command authoritative credibility online, and SEO can make that happen for you. With a thoughtfully-crafted SEO campaign, you can get increased brand visibility, 24/7 promotion. It can help boost your sales, inquiries, and prospect lists.
Organic SEO is one of the most cost-effective digital marketing strategies that make your content and website more accessible. As compared to PPC strategies, SEO doesn’t need a great deal of ad spending. The SEO experts will devise an SEO tactic keeping in mind your business offerings and your customer profile. Based on this information, it will push fresh content at the right time and to the right channels. It will also build links with industry authorities and influencers. Thirdly, it will optimize all elements like the meta tags and keywords to assist Google bots in ranking your site higher. These activities will ensure that your brand gets a prominent position in the top 10 results on the SERPs.
5) Targeted Traffic
With organic SEO, you can get visitors who are actively searching for your products and services. So, if your brand sells gardening equipment, the site will come on top of search results when a user searches for terms like ‘potted plants’ or ‘tips for maintaining your lawn.’
It also means that the site will not come on irrelevant search results. It is not needed. So, if someone searches for ‘i7 laptops’, your site will not be ranked for this term and won’t appear in these SERPs as they clearly are not your intended audience.
Final Words The above-discussed benefits demonstrate that investing in organic SEO will help your business achieve significant results and boost up business ROI.