Search Engine Optimization or SEO is one of the essential steps in ranking your website or blog’s content higher in a search. Search Engines such as Google and Bing has several algorithms and criteria according to which a piece of content is ranked.
But SEO is divided within itself, namely on-page SEO and off-page SEO. Usually, while maintaining the SEO of a particular page or website, the 75% focus is on off-page SEO while 25% on on-page SEO. Sometimes due to that fact, people forget the importance of on-page SEO. So, today, we will be discussing the five most essential steps in on-page SEO:
1. Keywords in Title Tag
When writing an article having a good title can be efficient in generating a tremendous amount of traffic to your website. A title tag is the heading which appears on the search engine as the title of the web-page. The title tag of the web-page should be exact and to the point so, when the crawler indexes the page, it should detect the primary keyword. According to Indiashoppers , a perfect way to write the title is to include first the primary keyword followed by the secondary tag and in the end with the brand name. The Title tag is important because it will be the first impression of your website on the user, and there is a famous saying that “The first impression is the last impression.” So, make sure to write a catchy title for your page.
Slug or the URL of the website is also an essential part of the on-page SEO when we write content. The URL of the website should be as short as possible and describe the content of the page. Another critical point is to use a hyphen (-) while separating words in the slug. Also, by default, the permalink structure of a website in platforms like WordPress is set to give a random number instead of a proper structure. An example of an appropriate structure of URL is https://wordpress.com/contact-us/email. An improper way to write the URL would be https://wordpress.com/9122772. When you opt for the following format of the URL, the search engine will be unable to find the exact address of the page.
3. Alt text in Images
Alternate text or commonly known as alt text is the text which appears when the images on your page fail to load. You might be wondering do alt text have an important in SEO if the content? The answer is yes, filling the alt text in an image is very crucial for the on-page SEO of the material in your page. Moreover, giving a proper alt text, you can target several keywords at once and rank your content higher in the google images. Most people forget about the alt text of the images after giving the caption to the picture. So, next time, when you write an article or a blog, make sure not to leave the alternative text column empty while adding an image to the page.
All the points mentioned above about the on-page SEO that we have discussed so far can only be accomplished only when the content of your website is optimal. That means the content which you will be posting on your page should be grammatically correct and plagiarism free. A suitable material should be written according to the demand of the crowd as if there is no audience for your content; there is no point in doing the SEO of the material. Also, another thing to keep in mind is to make sure that the content should be linkable to other content of a similar niche. Linking your content internally or externally can help you gain backlinks and ultimately more traffic, which is the ultimate goal of maintaining the SEO of content of a page. If you are looking for digital marketing job then it could be best chance to try it.
5. Social Media Profiles
We talked about linking the content to other pages of your website, or the pages of the other website can be beneficial to you. Another way to reach a vast crowd is to link your social media profiles to your page. Sites like Instagram, Twitter, Facebook, and Tumblr have a diverse group, meaning people with interests in various niches. Suppose you have written an article targeting the fitness niche, so, you can share your article with people having similar interests on the websites as mentioned above. There is one more point you should keep in mind that make sure that the social media profiles that are linked with your website shouldn’t be your personal accounts.